Romeo's Rebrand
Refreshing a local vegan restaurant with a modern, approachable brand identity.
Brand Identity · Restaurant Rebrand · Print Design
Project Overview
Overview
Romeo's Vegan Burgers was a rebranding project focused on giving a local vegan restaurant a fresh, modern identity that better reflected its personality and values. I wanted to create a brand that felt welcoming, energetic, and approachable while appealing to both dedicated vegans and people simply looking to try something new. Rather than relying on the typical "healthy" aesthetic, I focused on creating a visual identity that celebrated great food first, with sustainability and plant-based living naturally supporting the brand.
The Brief
The goal of this project was to redesign the restaurant's visual identity through a complete branding system. This included creating a primary and secondary logo, redesigning the menu, and developing supporting collateral such as stationery and promotional pieces. Every touchpoint needed to feel connected so the restaurant would have a consistent and recognizable presence across print and advertising.
Goals
My main goal was to create a brand that felt vibrant, inviting, and memorable. I wanted the identity to communicate freshness without feeling overly minimal or clinical, while still reflecting the restaurant's vegan values. Throughout the project, I focused on creating a system that could easily adapt across menus, advertisements, and branded materials while maintaining a consistent personality.
Logo System
Logo Variations
Direction
Identity
When developing the identity, I wanted Romeo's Vegan Burgers to feel modern while still having warmth and personality. I explored forms and layouts that felt approachable and energetic, creating a balance between playful and professional. Every design decision was made to reinforce the idea that plant-based dining can feel exciting, approachable, and full of character.
Visual System
Color
I chose a vibrant color palette to reflect freshness, energy, and the natural ingredients behind the restaurant's menu. The colors create contrast and help the brand stand out while also reinforcing a welcoming atmosphere. Instead of relying on muted earth tones commonly associated with vegan brands, I wanted the palette to feel bold, contemporary, and full of life.
Visual System
Typography
Typography played a major role in establishing the brand's personality. I selected typefaces that felt clean and highly readable while still carrying enough character to make the brand memorable. The combination creates a strong visual hierarchy across menus, advertisements, and print materials while keeping the overall experience approachable.
Menu
Business Cards
Envelope & Letterhead
Restaurant Posters
Website Banner
Result
Outcome
This project challenged me to think beyond designing individual pieces and instead create a complete visual system. Every deliverable was designed to work together as part of one cohesive identity, from the logo to the printed collateral. Through research, exploration, and refinement, I developed a brand that feels fresh, approachable, and adaptable while better representing Romeo's Vegan Burgers and the experience it aims to provide.